Barilla: Winning at point of sale with Sales Force Automation

In this webinar, the pasta company shares the key factors that drove them to embrace SFA digitalisation

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How Barilla embraced digitalised Sales Force Automation

In an effort to optimise and scale execution in the field while simultaneously strengthening the IT landscape, Barilla decided to step change digital transformation in their organisation through sales force automation from Kantar XTEL.

In this webinar, Barilla will cover the key factors that drove them to embrace SFA digitalisation, and outline each IT and business outcome a revitalised SFA program will bring to their business.

You can also read the case study article here.

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As a result of successful partnerships with more than 100 leading CPG companies worldwide, Kantar XTEL is uniquely positioned to accompany you in your journey to successfully digitalise revenue management processes and achieve profitable growth.

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Trade Promotion Best Practices Playbook

In this playbook, we walk through industry best practices that set the right trajectory for a Trade Promotion Management digital transformation journey

Best practices in Trade Promotion Management Unlocking value and growth with digital transformation

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