LinkedIn Live: Mars Italy and its digital transformation
A deep dive into the specificities of the Italian CPG market.
Cosimo Laserra (Mars Italia), Matteo Spera (NTT Data) and Alfredo Donati (Kantar XTEL) met on LinkedIn on Thursday 12 October to discuss how it is possible to sustain profitable business growth and increase organisational agility through an effective approach to digital transformation.
In particular, they talked about the digitalisation of Mars Italia’s commercial processes through integrated software solutions, encompassing planning and management of promotions, contract management, orders and sales force, as well as strategic analysis across different channels and categories.
Complete the form on the right and access the full recording of their conversation!
Meet the speakers:
VP Sales EMEA, Kantar XTEL
Alfredo has over 15 years of experience in supporting the digital business transformation of FMCG companies. He specialises in business process automation and efficiency programmes, particularly for EMEA markets, and has worked with leading CPG companies in Italy.
Sales Director, Multi-Category Market Italy, Mars Italia
Cosimo has more than 25 years of experience in the FMCG industry. He leads Mars Italia’s sales organisation across multiple categories and channels. Over the last 10 years, he has worked on Mars Italia’s digital transformation journey, to support achieving new levels of commercial excellence and business growth.