Kantar XTEL Receives Ten Best-In-Class Distinctions from POI

New 2022 Enterprise Planning Vendor Panorama by the Promotion Optimization Institute awards Kantar XTEL ten distinctions for its unique capabilities in helping FMCG brands to drive successful revenue management digitisation and value realisation.

January 24, 2023

26 September 2022, London: Kantar XTEL, the new combined business of Kantar Trade Optimisation and StepUp RGM, secured ten best-in-class distinctions in the 2022 Enterprise Planning (EPx) Vendor Panorama report, an annual industry analysis by the Promotion Optimization Institute (POI).
This year, Kantar XTEL’s TPx portfolio has been acknowledged in five categories: TPxUX, Headquarter Planning, Analytics Visualisation, Data Management, TPx for Tier 2&3 Organizations & Other Tier 1 International Geographies; while StepUp RGM solutions stand out in RGM Suite, RGM Ux, Analytics Visualization, Financial Orientation & Simulation, and Data Management.

Commentary on the Kantar XTEL portfolio from Pam Brown, Chief Commercial Officer at The Promotion Optimization Institute and author of the Vendor Panorama report, included: “Kantar XTEL provides holistic enterprise planning; an excellent and comprehensive offering, especially on promoting and executing.”

“The acquisition of StepUp further enhances the company’s RGM capabilities for FMCG/CPG brands by enabling a complete roadmap for development and implementation, from data sourcing & modelling to actionable insights and capabilities building.” commented Brown.

Kantar XTEL stands out among the competition for its deep industry expertise, robust product functionality and usability, excellent vision, client references, and robust roadmap for innovation to support revenue growth management combined with StepUp RGM’s extensive data expertise, analytical capabilities, and change management services.

“The acquisition of StepUp RGM positions Kantar XTEL at the forefront of revenue management through their unique combination of systems, data analytics, implementation, and change management capabilities. We see this as a catalyst and growth driver for the company now and in the coming years”, added Brown.

“Our mission is to deliver future-proof Revenue Management platforms enabled by state-of-the-art technology and deep industry expertise.” said Suzana Dias, Head of Product Strategy and Alliances at Kantar XTEL. “Ten best-in-class distinctions are a testament to our commitment to being the trusted partner of FMCG companies worldwide to maximise brand growth and value realisation through proven revenue management practices and digital solutions.”

“POI understands how our combined solutions for RGM help FMCGs navigate pressures and set themselves for sustainable, profitable growth”, says Evert Verlinden, Co-Founder at StepUp RGM. “In our new journey with Kantar XTEL, we will continue investing in solutions that will transform the ways CPG brands operate as they digitise their commercial processes and make revenue management an everyday practice and mindset.”