Clif Bar: The importance pre-design in TPM digitalisation

Trade Promotion Management digital transformation as a foundation for long-term growth

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A discussion with Clif Bar - Trade Promotion Management digital journey & transformation

Trade Promotion Management digitalisation projects are large and often complex, which can lead to a number of common challenges, especially in the design phase.

As a result of experiencing these as part of previous project implementations by Kantar XTEL, it was agreed there should be a pre-design phase to ensure there is a common understanding and alignment of business needs and requirements.

This enabled collaboration across the business, and therefore a good level of understanding of what should be prioritised, which resulted in a high level of buy-in.

Watch the recorded webinar to find out more.

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