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Digitalise your Revenue Processes in a Smart, Repeatable and Scalable Manner

At Kantar XTEL successful digitalisation translates into repeatable, scalable and smart SaaS solutions that together enable the full revenue management spectrum from Revenue Growth Management, Trade Promotion Management to Retail Execution.

With Kantar XTEL you are investing in POI awarded Best-in-Class, CPG industry-dedicated SaaS technology solutions that integrate with your existing ecosystem for optimal results. Our solutions are market-specific and modular, so that you can layer capabilities suited to your needs in a timely step-by-step approach.

Our focus is on driving results for your business today and tomorrow, through the constant evolution of our technology solutions.

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Beiersdorf scaled standard ways of working across multiple markets and digitalised the Trade Promotion process

With our Trade Promotion solutions Beiersdorf drove global digital transformation

Read the success story

Solutions built for you by CPG experts

“Creating a single source of truth meant that great ideas from one market could be deployed quickly and efficiently in other markets, which has completely transformed our way of working.”
FMCG manufacturer of over 200 brands

“Our TPM implementation used Kantar XTEL template approach. We have learned that it is key to understand the as-is, check who needs to be involved, how our business is working, the capabilities and what it will take to be prepared and successful.”
Consumer Packaged Goods Dairy company

“The automated approval process and our ability to understand our performance has improved significantly. It has also enabled more best practice sharing across markets using the same system.”
FMCG manufacturer with more than 40 different product categories

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Get in touch with the Kantar XTEL team

Where ever you are in your digital evolution, we are here to help you.

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Smart, Repeatable and Scalable Revenue Management

End to End Revenue Management suite of solutions

  • Predict, simulate, and optimise the impact of key commercial levers – price, promotion, trade terms and assortment and combined strategic choices on business objectives
  • Enable full business planning, from customer up to channel and market plans, encompassing all commercial levers
  • Plan and optimise trade spending and trade promotion initiatives for win-win results with retail partners
  • Execute field sales activities across channels, leveraging different capabilities from retail merchandising to order management, from DSD/van sales to distributor management
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Built Specifically for CPGs, by Industry Experts

  • Design the solution with the best fit for your organisation together with our industry experts
  • Embed optimal ways of working with our proven best practices
  • Implement a modular and configurable solution that allows your business to remain innovative and flexible
  • Maximise customer experience and drive user adoption across the business
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Address global and local needs

  • Assess global and local requirements to identify singular and common traits across geographies and business units
  • Tap into geography-specific solutions to have the flexibility to meet local ways of operating with trade partners
  • Leverage a proven multi-country digitalisation approach across more than 60 geographies
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Future Proof Technology

  • Rely on Microsoft Azure technology stack for secure and scalable cloud infrastructure that supports digitalisation across the globe
  • Get the full power of AI/ML to deliver intelligence embedded across processes
  • State-of-art solutions that evolve to meet industry dynamics and changing business needs
  • Get involved in ideation and contribute to our product evolution
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Feature image for Global Revenue Management Study 2023

The Kantar XTEL Global Revenue Management Study 2023 is live, get your copy today!

Read the study

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